Rebrand with videos and images
Today, 81% of online customers admit to trusting the advice and information of blogs therefore, onsite blogging has proven to be one of the most effective ways of creating traffic to your website and increasing brand credibility. The one thing businesses have to remember when creating blogs online (and content in general), is that our customers do not care about our brand and our needs. They are online to engulf content that is entertaining and appealing to them. When it comes to marketing today, it is all about making your customer happy – and good content is what makes your customers want to come back repeatedly.
This is the time of the Facebook video. With users spending on average 50 minutes per day on Facebook, and a 94% increase in the Facebook video from 2014 to 2015, it’s no wonder there are over 100 million hours of Facebook video watched every day. Inspire and educate your audience with engaging Facebook videos. Facebook videos are incredibly effective at creating brand awareness and audience engagement; not to mention how massively underpriced they are for their value. Show value through tutorial demonstration videos, and build brand awareness through company branding videos.
You only get one chance to make a stellar first impression. Send the exact message you want to convey to your customers with original photos that give you the control over the emotion you want to add to your online presence. Facebook is the world’s largest photo sharing site, and with over 350 million pictures uploaded to Facebook every day it is imperative that businesses today represent their brand and stand out from the competition with high quality imagery. In such a competitive market, it is the little things that make a difference.
Outputting original content is important for driving traffic and telling your customers what your all about, but to keep them engaged we must curate content to keep them interested in between your original posts. Updating 2-4 pieces of original content is unrealistically time-consuming/expensive for most small to midsized businesses, so supplement your feed with well-crafted content that is curated, scheduled, and formatted for interaction and engagement.
In this digital age, a strong online presence in the form of a social media page, a website, a blog and an e-commerce platform – preferably all four – is one of the best things you can do for your business, and for your customers. For your company to remain competitive, consumers need to be able to easily find your website and all your product and service information with just one click.
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